Internet help TRPs

Media Convergence helps everyone. The latest person to join this thought wagon is Leslie Moonves, chief executive of the CBS Corp, who got to broadcast both the Super Bowl and the Grammies this year. Many feel that the online media (blogs, twitter, etc) provide a water-cooler effect, and encourage people to split time between computer and the TV. And, this works not just for live programs but even when its not live.

Alan Wurtzel, the head of research for NBC Universal also feels as long as people want to share something, the effects of online conversations are “important for all big event programming, and also, honestly, for all of television going forward.”