Flamingo Journalism

Indian Journalist P. Sainath recently wrote a piece, highly critical of the Indian Media and titled ABC of Media : Advertising, Bollywood and Corporate Power He has written it after the recent and highly hyped Shivsena-SRK media coverage and I guess, like many, couldn't take the over-dramatization anymore.

I agree to a lot of things he felt, but I am not sure if I really want to agree to his ridicule. "They(the news) have to be justified not by their importance to the public but by their acceptability to the media, their owners and sponsors."

Is that so? In my opinion, the public seeks this kind of news. Hasn't our civilization reached a point that people actually expect some fun out of news? Isn't that why its named info-tainment? That made me google and I came across some very old articles like this , this etc.

When newsjournos first started flamingo journalism,they stopped being "true journos" and did it so that they don't lose audience. And yeah,they might have been "responsible" for "this". But, now, lets face it. Flamingo is what majority of the people actually care for.Should we(as "responsible journos") unnecessarily fret and worry about average human IQ going down?